Why White Hawk?
Ensuring Successful Business Development Campaigns
White Hawk works closely with your sales team to guide the development of focused outreach campaigns that ensure consistent, repeatable success and results.
Continuous Program Management
Your Program Manager oversees the campaign and continually monitors the success of all that we do together, leading weekly meetings between your sales team and ours.
Thorough Outreach Campaign Plan
Our Content / Strategy team works with you to develop focused campaign plans for the outreach team that get results and build pipelines.
Complete Lead Tracking and Reporting
Our Data / Technology team prepares your target lists and sets up fields and reporting in your Salesforce CRM system — or ours.
- Standardized data capture
- On-demand reports for management
- Seamless transfer of opportunities
A Highly-Skilled Outreach Team
Guided by the campaign plan, our team of senior-level business development specialists research suspects and engage in meaningful, issues-based dialogue to find interested and qualified buyers.
With White Hawk, your increased pipeline and improved sales performance happen by design.
- Ensures well-chosen suspects are qualified by trained, senior-level outreach specialists with years of experience
- Includes an understanding of your markets, products and solutions to deliver compelling messages
- Leverages CRM technology for an efficient workflow and complete visibility
As President and Founder of White Hawk Sales Partners, Phil strives to deliver B2B marketing and sales services that help companies thrive in challenging markets. Phil has led global outside and inside sales organizations and has driven more than $1 billion in value for clients.
Prior to founding White Hawk Sales Partners, Phil held several executive positions, including President, General Manager, VP of Sales and Marketing and Managing Director. He has demonstrated thought leadership capabilities for industries that span technology, management consulting, financial services, consumer products, publishing and retail. Specifically, he has held senior leadership roles with BroadReach Partners, Thoughtworks, and KPMG Consulting.
As a testament to his entrepreneurial spirit (necessary for any good sales team), Phil founded Professional Network Services, a systems integration firm, which he grew to $18M before selling to a public company.
Phil holds a degree in Economics and Management Sciences from Duke University. He enjoys speaking at seminars, leading interactive roundtables and sparking thought provoking discussions around target marketing, messaging frameworks, solution selling and sales process.
Marty Kelly brings a lifetime of practical program and project management to White Hawk Sales Partners, yet hasn’t lost sight of the dream deal. His sales and marketing perspective helps drive the continuous acquisition of profitable customers with a revitalized focus on the potential of untapped opportunities.
At White Hawk, Marty specializes in translating client goals into executable programs based on “hearing” what clients really need, not what someone wants to sell them. He carries the same understanding with respect to prospecting and tailors effective sales efforts around the buyer’s journey.
As an authority in pipeline and demand generation, Marty’s initiatives have resulted in tens of millions of dollars in closed business. Clients span industries, including financial services, technology, software, consulting, marketing and outsourcing.
Prior to White Hawk Sales Partners, Marty held senior positions in program and project management, marketing, business development, and client service operations. In particular, he consulted to more than twenty-five Chief Sales Officers regarding their sales strategy to achieve consistent and repeatable new business revenue during his senior leadership roles with BroadReach Partners.
Marty also received the Innovation Award for his sales and marketing work together with the design, implementation, and success of the company's overall innovation program while serving several Tribune Media companies. With an appreciation for the art of selling, he lends this same passion for creative and thoughtful solutions to every White Hawk relationship.