Sales Messages and Tools
interest, educate and persuade prospects to buy from you
White Hawk Sales Partners can help your sales team deliver and reinforce your value proposition efficiently and effectively — with tools like presentations, success stories, brochures, white papers and more.
In B2B selling, clever taglines and a slick design aren’t enough to close a deal. Business stakeholders appreciate art, but see through artifice, and demand top-line and bottom-line benefits they can understand, believe and measure.
White Hawk can equip your sales team with resources that help them present your products and services in clear, compelling terms that resonate with your prospects. Demonstrate that you understand their unique challenges and can solve their problems — better than anyone else.
Clear Communication
Present ideas and information clearly to ensure your solution is understood by business-minded and technical-minded prospects alike.
Compelling and Persuasive
Engage your prospects with benefits and features that matter to them. Give memorable, convincing, credible details and direct actionable next steps.
Aligned To Each Sales Stage Context
| Interest Generation | Evaluation | Research | Purchase and Advocacy |
|---|---|---|---|
| I have a business problem. | Can you solve my problem? | Prove it to our stakeholders. | I’m sold. I’ll promote you. |
|
|
|
|
Match your message to the objective of the current sales stage to maintain momentum. Deliver the right message at the right time to keep the opportunity moving.
Complete Sales Cycle Coverage
Ensure coverage and consistency in your tools and message across your entire sales cycle for your entire sales team. Prevent gaps that stall follow-up, and eliminate duplication and contradiction.
- Present your solutions in convincing value-oriented terms
- Equip your entire sales team with ready-to-use resources designed to advance to the next sales stage
- Deliver your message to stakeholders you can’t reach directly
- Maintain sales velocity through long, complex sales cycles
While many organizations have some internal marketing capabilities, their priorities often differ from those of the sales team. Marketing is necessarily focused on engaging and nurturing prospects into the sales funnel. However, once a prospect becomes an opportunity, sales often carries the full responsibility for presenting the solutions and proving business value. Your B2B sales team needs strong, value-based messaging and collateral to keep that opportunity in motion through complex or long sales cycles.
White Hawk can work independently or collaborate with your marketing team to develop messages and materials to help you close those opportunities. Either way, we always work within established guidelines to ensure that your materials are consistent with your company's design and tone.