Sales are often won or lost during the first few customer interactions. Positive buying decisions favor the company and sales personnel that are the most prospect-knowledgeable, the most sincere and the most trustworthy. Fancy presentations and generic value propositions have given way to an unwavering focus on buyer issues, priorities and attitudes.
This steadfast belief is paramount in everything we do — from initial suspect outreach, through to mutual issues discovery and the examination of resolution alternatives that make business, operational and financial sense — in the buyer’s terms. Closing the sale then becomes a natural step and solution implementation for satisfied customers is welcomed and mutually rewarding.
At White Hawk, our sales methodologies and skill-building sessions spotlight active listening and asking relevant questions that lead to a mutual appreciation and understanding of prospect concerns and visions.
After all, prospects care little about who WE think we are and where WE’RE from and what WE do and OUR definition of value. Instead, interested buyers want what has been proven to resolve THEIR problems and achieve THEIR visions with measurable positive results.
Meaningful, actionable value propositions demand a buyer-centric approach. White Hawk programs provide the skills needed to assure this continuity between business development, field sales and what’s most important to the customer — from contact to contract.
All White Hawk skills training programs are highly customized for each client’s salespeople, products, services, markets and definitions of customer value. From any combination of basic to advanced topics, we will design unique and impactful sessions to match your requirements and priorities.
Engaging with White Hawk for skills training begins with defining optimal sales processes for your products and services, and then determining the selling skills modules that are most needed and that will have the greatest positive impact on your team members and target prospects.
All is accomplished under your direction and in conjunction with your business development campaigns, sales messages and value propositions. Let’s begin together today.